Blog

Marketing

Improving Your Email Marketing Through the Value Exchange

I value email as a form of communication. I could’ve used my blog to published weekly articles. Or I could’ve posted on LinkedIn, or Facebook, or Medium. Instead, I chose to use email as my primary platform via Two Point Tuesday. But should you?

Read More

Marketing

Why Brand Storytelling Must Begin With Change

Storytelling, at its core, is a study of change. A good story forces its characters to make irrevocable decisions that result in a substantive alteration to their character. The story a brand tells must adhere to that same ideal.

Read More