Marketing
How the Purple Mattress Company Made the Best Product Video
Purple Mattress may have created one of the best product commercial videos ever. But why does it work? Because, boy, does it work.
Blog
Marketing
Improving Your Email Marketing Through the Value Exchange
I value email as a form of communication. I could’ve used my blog to published weekly articles. Or I could’ve posted on LinkedIn, or Facebook, or Medium. Instead, I chose to use email as my primary platform via Two Point Tuesday. But should you?
Business
A Guide to the Three-Hour Workday
How many hours do we really need in a day to be most productive? Research suggests an eight-hour day is over doing it—by a long shot.
Marketing
Why Brand Storytelling Must Begin With Change
Storytelling, at its core, is a study of change. A good story forces its characters to make irrevocable decisions that result in a substantive alteration to their character. The story a brand tells must adhere to that same ideal.
Marketing
Break Through Your Front Line to Understand Customer Needs
To understand your customers’ needs, sometimes the fastest, simplest way is to extract the information from the front line of your business.