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Marketing

Why the Buyer Dictates Your Video Marketing Strategy

Video plays a crucial role in the buying process, but have you built it into your content strategy? Using the buyer’s needs and purchase journey as our guide, find out how to create an effective video marketing strategy.

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Marketing

5 Crazy Creative Growth Hacks from Winning Startups

Growth hacking describes the marketing technique of using analysis, metrics, and good old ingenuity to build a large customer or user base. Every startup hopes to growth hack its way to the bank, but how exactly is it done?

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