Marketing
Video plays a crucial role in the buying process, but have you built it into your content strategy? Using the buyer’s needs and purchase journey as our guide, find out how to create an effective video marketing strategy.
Marketing
Only 37% of marketers have a documented content strategy. That’s a deficiency we must rectify. Whether you’re starting from scratch or refocusing your tactics, make sure you answer these pivotal questions to perfect your blog strategy.
Writing
Over the past few years, I’ve picked up important lessons in an effort to write strong copy. Now I want to share my five copywriter tips that have changed the way I write.
Marketing
The B2B world is seen as an industry filled with black suits and boardrooms. With Horizon Beverage’s “Meet the Maker” video series, we set out to tell a compelling B2B story through the eyes of the people the company impacts. See it for yourself.
Marketing
Virtual Reality is becoming more mainstream and more relevant every day. Marketers too will start thinking of ways to integrate VR into their own campaigns. Take a look at some industries already entering this new world.