Blog Writing Services & Website Content Strategy
My capabilities, including blog writing services and content strategy, center on intersecting buyers with personalized touchpoints that help drive them closer to your brand. The journey your prospects take toward a buying decision winds around a myriad of touchpoints and digital channels. To capture prospects and nurture leads, a website content strategy requires understanding your personas and creating content that responds to their needs.
Having worked with companies like John Hancock, Horizon Beverage, Wolf & Company, Five Star Senior Living, Fiduciary Trust, and the Arkansas Department of Tourism, I understand the necessity of content and how it motivates action. On my content marketing blog, I write extensively on how content triggers action and motivates purchasing decisions.
- Writing Guidelines
- Video & Ebooks
- Search Optimization
- Editorial Calendar
- Distribution Strategy
- Personalization Strategy
- Marketing Automation
- Lead Scoring
- Email Campaigns
- List Segmentation
- Multivariate Testing
Director of Digital / August 2017 – Present
GWL Advertising — Little Rock, AR
I oversee the Digital department for GWL Advertising. I plan marketing strategies that integrate both traditional and digital media. I partner with clients to understand their buyers in order to provide profitable solutions. The marketing programs I work on incorporate content marketing, SEO/SEM, social media, video, and web development.
My clients include:
- Direct Orthopedic Care
- ATG USA
- Pain Treatment Centers of America
- Lumber One Home Center
- Osage Nation Museum
- Arkansas Asset Protection Group
- Smith Family Funeral Homes
- Tomes Auto Group
Content Marketing Strategist / August 2014 – August 2017
Boston Interactive — Boston, MA
I developed content marketing plans and opportunities to increase leads and nurture prospects. I built content planning frameworks and distribution strategies, including SEO/SEM, paid social, remarketing, email, and personalization tactics.
As a copywriter, I wrote white papers, video scripts, blogs, emails, ads, brand guidelines, and web copy.
I created content strategies across multiple verticals, including financial, healthcare, insurance, wholesalers, professional services, and technology companies.
My clients include:
- John Hancock Insurance
- Fiduciary Trust
- Horizon Beverage
- Five Star Senior Living
- Eze Software
- Wolf & Company
- Zambezi Grace
- Liberty Mutual
- L.E.K. Consulting
- Harrington Health
- Wentworth Institute of Technology
Online Campaign Strategist / April 2011 – July 2014
Aristotle Interactive — Little Rock, AR
I led online campaigns that incorporated content creation, social media, video, web design, and online media buying. My clients included the Arkansas Department of Tourism, Silver Dollar City Attractions, and Elvis Presley Enterprises.